What is an AI Visibility Score?
Domain Authority and Keyword Rank are legacy metrics. In the era of ChatGPT and Gemini, the only metric that matters is your AI Visibility Score.
Definition
An AI Visibility Score is a metric (ranging from 0 to 100) that quantifies how frequently and positively a brand is mentioned in Generative AI responses (like ChatGPT, Gemini, and Claude) for high-intent user queries.
For decades, marketers have relied on Share of Voice (SOV) to measure market presence. But traditional SOV only tracks ads and search links.
Today, millions of buying decisions are made inside a chat window. If a user asks Gemini, "What is the best accounting software for startups?" and your brand isn't mentioned, you have effectively zero visibility.
The AI Visibility Score was created to solve this blind spot.
How is the Score Calculated?
Unlike a Google ranking (which is just a position number), an AI Visibility Score is a composite metric derived from three key vectors:
Mention Rate (Frequency)
If we run 10 variations of a prompt (e.g., "Best tools for X", "Top X software"), how many times does your brand appear?
Weight: 50%
Sentiment Analysis
Is the mention a glowing recommendation ("highly recommended for pros") or a neutral list item? Positive sentiment boosts the score.
Weight: 30%
Context Accuracy
Does the AI describe your product correctly? If you sell "Enterprise CRM" but ChatGPT calls you a "Free Email Tool," your score drops because the lead quality will be poor.
Weight: 20%
Why does this metric matter?
Because of the "Winner-Take-All" effect.
On Google, being #4 is okay; you still get clicks. In a ChatGPT answer, the AI usually only recommends 1 to 3 "best" options. If you aren't in that top tier (High Visibility Score), you are effectively invisible.
A low AI Visibility Score is a leading indicator of:
- Declining organic traffic (despite good SEO).
- Lower conversion rates (users are pre-sold on competitors).
- Brand irrelevance in the new search economy.
How to improve your score?
Improving your AI Visibility Score requires a strategy called Generative Engine Optimization (GEO). It involves:
- Adding structured data (Schema) to your site so models understand your entity.
- Getting cited in authoritative sources that are in the model's training set (e.g., G2, Capterra, Reddit).
- Creating fact-dense content that directly answers user questions.
What is your score?
You don't need to guess. GenRankEngine's free scanner will test your brand against ChatGPT, Gemini, and Perplexity right now.
Calculate My AI Visibility Score